Graphic Design- Campaign Project

                                                                                     

Name of your Task: Campaign about one of the human issues

1. What do we want to do?

            - Theme?

Passive smoking 

            - What is the problem we are trying to address?

Secondhand smoke (SHS) is classified as a “known human carcinogen” (cancer-causing agent) by the US Environmental Protection Agency (EPA), the US National Toxicology Program, and the International Agency for Research on Cancer (IARC – a branch of the World Health Organization).We as a Campaign help people to avoid such situation and how they can stay away from such harmful exposure by giving them tips and advices.

    It may seem pretty harmless, but secondhand smoke actually contains thousands of chemicals — from arsenic and ammonia to hydrogen cyanide — many of which have been proven to be toxic or to cause cancer (called carcinogens). High concentrations of many of these chemicals are found in secondhand smoke. In fact, secondhand smoke significantly increases a person's risk for:

• respiratory infections
• asthma
• coughing, sore throats, sniffling, and sneezing
• cancer
• heart disease

So secondhand smoke doesn't just impact a person in the future. It can cause problems right now, like affecting someone's sports performance or ability to be physically active.

- What is the main objective?

Everyone knows smoking is a bad idea,and by now you've probably heard that breathing in someone else's secondhand smoke is also hazardous to your health. Cigarettes have bad effect on people who are smoking it. But it tends to even affect the person who doesn’t smoke and is still being affected by the smoke of the cigarettes. So the main object is to stop the smokers smoking cigarettes in the presence of a non smoker.

- What is the Strategy?

If a person who smokes is unwilling or unable to stop immediately, there are various ways to help protect the health of the people with whom they live. Suggestions include:

• Make your home smoke-free. Limiting your smoking to one or two rooms is not an effective measure – tobacco smoke can easily drift through the rest of the house.
• Make sure that visitors to your house smoke their cigarettes outdoors.
• Make your car smoke-free. The other occupants will still be exposed to tobacco smoke even if the windows are open. In Victoria, it is illegal to smoke in cars carrying children who are under 18 years of age.
• Don’t allow smoking in any enclosed space where people who do not smoke spend time – for example, in the garage, shed, cubby house, boat or caravan.
• Try to avoid taking children to outdoor areas where people are smoking and you can’t easily move away, such as a café courtyard.
• Make sure that all people who look after your children provide a smoke-free environment.

     – What is the Campaign going to do? (Role)

This campaign is going to advice and helps the non smoking people to convey their message to the smokers to not smoke in their presence.

     – Who we talking to? (Target)

The main targets are smokers and specially boys and girls of the age 15-20, pregnant women and parents.

     – How is it going to be? (Content)

Create a page in social networking site, Installation Art, poster, Sticker, Video etc and spread our message.

- What opportunities can we exploit?

Basically digital media and a selected destination for running the campaign.

2. Who are we talking to? And what insights do we have about them?

        Second-hand smoke is a danger to everyone, but children, pregnant women and the partners of people who smoke are most vulnerable. Passive smoking increases the risk of sudden infant death syndrome (SIDS or cot death), middle ear disease, asthma, respiratory illnesses, lung cancer and coronary heart disease.

Health risks of passive smoking – pregnant women and unborn babies

Australian data indicates that about 12 per cent of women smoke during pregnancy. Both smoking and passive smoking can seriously affect the developing fetus.

Health risks for mothers who smoke during pregnancy include:

• Increased risk of miscarriage and stillbirth
• Increased risk of premature birth and low birth weight
• Increased risk of sudden unexpected death in infants (SUDI), which includes sudden infant death syndrome (SIDS) and fatal sleep accidents

A non-smoking pregnant woman is more likely to give birth to a baby with a slightly lower birth weight if she is exposed to second-hand smoke in the home – for example, if her partner smokes.

Health risks of passive smoking – children.

                                

Children are especially vulnerable to the damaging effects of second-hand smoke. Some of the many health risks include:

• Passive smoking is a cause of sudden unexpected death in infants (SUDI), which includes sudden infant death syndrome (SIDS) and fatal sleep accidents.
• A child who lives in a smoking household for the first 18 months of their life has an increased risk of developing a range of respiratory illnesses including bronchitis, bronchiolitis and pneumonia. They are also more prone to getting colds, coughs and glue ear (middle ear infections). Their lungs show a reduced ability to function and slower growth.

A child exposed to second-hand smoke in the home is more likely to develop asthma symptoms, have more asthma attacks and use asthma medications more often and for a longer period

Health risks of passive smoking -- parents who have never smoked

    People who have never smoked who live with people who do smoke are at increased risk of a range of tobacco-related diseases and other health risks, including:

• Passive smoking increases the risk of heart disease. There is consistent evidence that people who do not smoke, who live in a smoky household, have higher risks of coronary heart disease than those who do not.
• Passive smoking makes the blood more ‘sticky’ and likely to clot, thereby leading to increased risk of various health conditions, including heart attack and stroke.
• There is evidence that passive smoking can cause levels of antioxidant vitamins in the blood to reduce.

3. How do we want the audience to describe the Campaign?

- Combination of rational, emotional and self expressive

We wish each of our audience to find each of our campaign beneficial the other that’s surely useful to compliment, it is going to initialize people’s wish within on their own, and begin assisting what’s beneficial to be able to many of us. You should provide a definite in addition to direct concept to audience which has a imaginative concept to be able to result the campaign in addition to have an effect on, encourage the folks. We wish each of our campaign to be special in addition to amazing, in addition to memorable. Things that can certainly have an effect on people to take part assisting contentment which humanities in addition to earth have the need for.

- Clear Message.

Cigarettes have bad effect on people who are smoking it. But it tends to even affect the person who doesn’t smoke and is still being affected by the smoke of the cigarettes. So the main object is to stop the smokers smoking cigarettes in the presence of a non smoker.

- Be difference

Approaching in a professional way and focusing on the campaign to be worthwhile.

4. What is the single most important thing our prospects believe or feel about our brand or the category?

- Who is our competition?

PHE is launching a new Smokefree Health Harms campaign on 29 Dec 2013. The campaign will focus on the immediate harms that smoking does to the body, and encourage people who smoke to go online to get free support.

              -What are they saying?

   Stopping smoking can make a drastic improvement to your lifestyle and health in ways you might not expect. Once you stop smoking, some of the benefits are immediate and some are longer-term.

"I've been stopped for 17 weeks now. I'm proud of myself and the best thing is being able to do more exercise and not waking up with a sore chest anymore."
Sian-Marie, 20-30 a day for 13 years

For you

• You will save money - the average smoker has 13 cigarettes a day, which works out as 364 cigarettes a month. That's £141 a month and £1,696 a year that you could be saving by not smoking.Use our cost calculator to work out how much you could save
• Your sense of taste will return and you will enjoy the taste of food more.
• Your breathing and general fitness will improve.
• The appearance of your skin and teeth will improve.
• You'll be more confident in social situations because you won't smell of stale smoke any more.
• Your fertility levels will improve, along with your chances of having a healthy pregnancy and baby.

5. How can we make this believable?

The risks of active smoking are well known. If a person who smokes can’t give up for their own health, then the health of their family or other members of their household could be a stronger motivation. There is a wealth of assistance for people who wish to stop smoking.

6. What do we have to have an idea about?

            Passive smoking means breathing in other people's tobacco smoke. Second-hand smoke is a danger to everyone, but children, pregnant women and the partners of people who smoke are most vulnerable. Passive smoking increases the risk of sudden infant death syndrome (SIDS or cot death), middle ear disease, asthma, respiratory illnesses, lung cancer and coronary heart disease. It is up to us how we can stop this.

- Support: Relevant reasons, why we can make the promise?

Tobacco smoke contains around 7,000 chemicals, made up of particles and gases, over 50 of which are known to cause cancer. Second-hand smoke has been confirmed as a cause of lung cancer in humans by several leading health authorities.
Compounds such as ammonia, sulphur and formaldehyde irritate the eyes, nose, throat and lungs. These compounds are especially harmful to people with respiratory conditions such as bronchitis or asthma. Exposure to second-hand smoke can either trigger or worsen symptoms.

There is a wealth of assistance for people who wish to stop smoking.  The risks of active smoking are well known. If a person who smokes can’t give up for their own health, then the health of their family or other members of their household could be a stronger motivation.

7. Are there any mandatory's?

- Budget / Timing: The budget for the whole exercise

Depends on the medium and activity of the campaign.

Competitors 

This poster shows a person who is addicted to cigarettes and how hard it can be for them to unhook them self for the approaching slow death. The male represented here is an addict of smoking and wants to quit, the background shows meaning of white is purity, innocence, wholeness and completion. The Hook in her mouth represents the addiction she has for the tobacco and how far it has gone into her. The overall picture tries to convey the message to get unhook from the addictions they are in and save their health and wellbeing.

PHE is launching a new Smokefree Health Harms campaign on 29 Dec 2013. The campaign will focus on the immediate harms that smoking does to the body, and encourage people who smoke to go online to get free support.

Stopping smoking can make a drastic improvement to your lifestyle and health in ways you might not expect. Once you stop smoking, some of the benefits are immediate and some are longer-term.

"I've been stopped for 17 weeks now. I'm proud of myself and the best thing is being able to do more exercise and not waking up with a sore chest anymore."

Sian-Marie, 20-30 a day for 13 years

Smokefree provides with:

1. Free quit kit

2. Face to Face Support

 Face-to-face support from specially trained advisers at your local NHS Stop Smoking Service.

3. Free Mobile Applications

Support every step of the way, no matter where you are available on Apple and Android only.

4. Free email support

Right for you if you’d like a daily email to help keep you on track.

5. Free text support

 If you want to have support in your pocket every step of the way.

Acknowledgements

Smokefree has worked with a number of experts to develop their range of support.

Professor Robert West provides data and analysis from the Smoking Toolkit Study and supports their campaign and product development with insight and advice.

Andy McEwen at the National Centre for Smoking Cessation and Training has been a great sounding board and worked with them to develop their 28 day "Stoptober" programme.

Dr Cari allowed them to leverage her work on the Text2Stop trial of smoking cessation support delivered by text message and has provided ongoing support in developing and evaluating the programme.

Professor Linda Bauld provided expert advice which helped them to develop the smoking and pregnancy pack for pregnant women and midwives.

Dr Michael Ussher, for his work on the stress busting MP3 programmes.

And Smokefree South West, for sharing their great content on hand rolled tobacco. 

The designated smoking area dose not completely eliminates the secondhand smoke exposure. In this poster the we can see the person in the smoking lounge is following the rules and smoking in the designated area but through the ventilation the smoke has entered the different room and has started to effect the non smokers. We can she such lounges for smoking in airports where a group of smokers enter in just to smoke and the room is completely filled with cigarette smoke.

The American Nonsmokers' Rights (ANR) Foundation, is a 501(c)3, educational nonprofit organization, which creates comprehensive programs to prevent the harmful effects of secondhand smoke and smoking among youth and adults. Founded in 1986, the organization has more than 20 years experience promoting prevention and education about smoking, secondhand smoke, and exposing tobacco industry interference with public health policies. Our goals include educating the public about the health effects of secondhand smoke and the benefits of smokefree environments. Ultimately, our efforts are intended to create a smokefree generation of Americans that rejects tobacco use and is savvy to tobacco industry tactics.

    They work with individuals by answering questions about smokefree air, providing accurate information about the dangers of secondhand smoke, and providing assistance in promoting nonsmokers rights. We routinely receive requests for information from parents, educators, and other community members. ANR Foundation also works directly with youth by providing educational materials and training seminars to aid in the quest for a smokefree environment.

    ANR Foundation works with state and community coalitions, as well as their stakeholders, including health departments, schools, hospitals, policy-makers, service providers, and other community members and organizations. We build the capacity of these groups to plan, deliver, and evaluate community interventions, health communication initiatives, and policy efforts to prevent smoking and promote smokefree air.

On a national level, ANR Foundation identifies emerging issues in the field and helps set a national policy agenda for smokefree air. Our work routinely involves strategic planning and training with government agencies, such as the Centers for Disease Control and Prevention, as well as national leaders in tobacco research, prevention, and policy-setting, such as the Robert Wood Johnson Foundation. 

For me the 2 cigarettes in this picture represent the world trade center which was destroyed in a terrible accident. These cigarettes are part of our destruction as well. The some that comes out from the cigarette not only harms us but our family our kids our surroundings our environment. The smokers are the one who smokes but they are not the only one who is affected by it. The second hand smoke is likely to get effected more faster

Action on Smoking and Health (ASH) was established in 1971 (20 January) by the Royal College of Physicians. It is a campaigning public health charity that works to eliminate the harm caused by tobacco. We do not attack smokers or condemn smoking. The organization is headed by the Chief Executive, Deborah Arnott, and governed by a Board of Trustees. The Duke of Gloucester is our patron.

Aiming to be innovative and agenda setting in their work, their policies are always evidence based and follows a dual approach:

• Information and networking: To develop opinion and awareness about the “tobacco epidemic” 
• Advocacy and campaigning: To press for policy measures that will reduce the burden of addiction, disease and premature death attributable to tobacco.

Smoking is the major preventable cause of death in the UK. To achieve our vision of a society free from the harm caused by tobacco, ASH is involved in the development of tobacco control policies both nationally and internationally.  

In 2008, to mark the tenth anniversary of the first Government white paper on tobacco, "Smoking kills", ASH launched "Beyond Smoking Kills", our agenda on tobacco control for the next decade.  The current Government'sTobacco Control Plan for England was published in March 2011.  

CLeaR is a new approach to improving local tobacco control, specially designed for councils in England as they take on their new responsibilities for public health.

Think of CLeaR as a pause for structured reflection. It starts with a simple self assessment exercise where council officers and their partners review local action to tackle tobacco. Please downloard theassessment questionnaire (Excel) to get started.

Councils who want to become members of the CLeaR partnership get support and training in self assessment and ultimately a peer assessment from colleagues expert in tobacco control and the CLeaR model.

Infography with installation art 

  My infography and  installation art is about passive smoking. My intent was to give some statics and reason how can a smoker effect the non smokers round him.

So I started with making a cigarette with a chart paper and sprayed the bottom with a brown spray to make the bud.

After placing 3 bottles on the chart paper i role it up to give it a structure and place it on a chair and sticked a nose picture next to it. Then i added few string coming out of the cigarette and entering the nose to represent the smoke.

Added few more information about different campaigns on passive smoking on the wall .

 Here I added 1 more cigarette, which is thin to represent female smokers and added a few more pictures where a baby face is covered with smoke and a mother smoking in-front of her child. I connected the wire coming out of the female cigarette to those pictures. Added some more information and statics to prove my installation.

 Finally, I added some small sketches I made to how the part that are being affected the most.. Some comic and number to present how much of non tobacco users are affected because of the vulnerability.

Final Installation Art 

My campaign was on passive smoking, So i wanted to make an installation art to show that the future u away from the cigarette the cleaner you will be. So i started with Sculpting a nose with Clay and gave it some better details.

Next thing i wanted for my installation art were more den 1 nose sculpture and i dint wanted to sculpt 7 noses again n again. So i thought of using plaster casting because it would make my work press faster. So i got cement and mixed it with water and covered the half side of the nose with it and waited for it to dry.

After it drayed i used the cement again n covered the rest of the nose dividing it into 3 different part so that it will be easy to open up the cast once its drayed .

After i got the cast out n removed the clay sculpted nose i joined the cast back and pured a color layer of the cement inside the cast to get the nose shape out.

I repeated the same step 7 times again and again to get 7 noses for my installation.

Once i had the nose i needed a cigarette to b placed so i went to my local art shop and got myself  2 cylinder shaped thermocol and used paper to make the shape of the eyes and mouth.

I couldn't spray paint the thermocol directly so i used a layer of white paper for the bud and then spray painted it with Brown color.

After getting the proper shape of the cigarette i used cement again and pured over it to the 1 final form of the cigarette. After everything done i started hanging the noses and  placed the cigarette below them. I used string wire as smoke going towards each nose. The colored nose are the closest which mean they are infected and as far you go you can see the noses are getting white because the future you stay from a cigarette the healthier you will be.