Graphic Design :Advertising Campaign

        An advertising campaign is a series of advertisements  messages that share a single idea and theme which make up an Intermediate market communication. Advertising campaigns appear in different media across a specific time frame.They can be promoted through posters, mobile application , websites , etc :-

The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix

Some Examples of a good Add Campaign are :-

Obesity is Suicide

One of  images for Brandon Knowlden's

 "Obesity is Suicide" campaign.Courtesy Brandon Knowlden

Art designer Brandon Knowlden created a buzz when he developed an add campaign

 against obesity entitled "Obesity is Suicide," for the Western U.S. In addition to the man hanging himself with a rope made of sausages, the artist included a woman who has overdosed on candy and a man with a bomb made from butter sticks strapped to his chest.

The campaign was originally geared toward weight loss through surgical means, although after an outcry against it, it's been unbranded. Perhaps now more than ever it serves its purpose of warning the public against the dangers of obesity.

Alka-Seltzer's Hangover is Dangerous

                     One print ad from Alka-Seltzer's

 "Hangover is Dangerous" campaign. Courtesy PROVID

Sometimes Westerners don't catch awesome ad campaigns because they're run in very far off places, like Ukraine, for example. Such is the case with Alka-Seltzer's "Hangover is Dangerous" campaign.

The print ad campaign from 2008 ran in Ukraine's magazines and print media around the holiday season and featured images like the one above -- of a clearly hungover man, ostensibly on the morning after really tying one on, washing his dishes with his kitten instead of a sponge.

Feed SA Grocery Carts

Looking down into this cart could make anyone cough

 up some money to help feed hungry children.

Courtesy Feed SA/TBWA South Africa

Feed SA is a South African charitable organization that operates food programs to the poverty-stricken in townships around the country. An astounding 90 percent of donations are pumped directly into the group's food aid programs, making it an extremely lean organization administratively [source: Feed SA].

Yet, that figure alone doesn't necessarily drum up financial aid to Feed SA. To increase monetary support among South Africans, the organization contracted South African agency TBWA/Hunt/Lascaris to create a jarring guerilla marketing campaign.

The agency created decals sized to fit a standard grocery cart that depict an impoverished child, hands held out, who appears to be huddled at the bottom of the cart. The cart's handle bears the tagline, "See how easy feeding the hungry can be?" 

Reference

money.howstuffworks.com

http://en.wikipedia.org/wiki/Advertising_campaign