VISUAL COMMUNICATION
What is Visual?
Visual is anything which is related to seeing or
sights. Anything in the world that can be seen through eyes are called visual
elements. Visualization is an ability to interact with the environment by
processing the information transferred through a visual light. This ability is
called eye sight. We visualize through visual system which is an organ that
captures visual light and transfer to information signal in to brain called
retina. In our life visualization is the most powerful way of communication.
What is Communication?
Communication is the exchange and flow of information, ideas, thoughts,
data etc. from one person to another. It includes a sender transmitting an
idea, information or a feeling to a receiver (from one person to another).
Transmission of information includes two elements: content and context.
Content is the actual words or symbols of
the message. Context is the way the message is delivered to the receiver, which
is called the paralanguage. It is the non-verbal element in the communication
such as the tone, the look in the sender’s eye, body language, hand gestures
and the state of emotion. Basically there are 3 types of communication:
written, oral and non-verbal.
Nonverbal communication is a process of
conveying message in the form of non-word message. It is said that majority of
our communication is nonverbal. Some of the nonverbal communication includes
hap tic, gestures, body language or pasture: facial expression and eye contact,
object communication such as clothing, hairstyle, architecture, symbols, info
graphics and tone of voice.
Written communication is the
method through a written language like through books, letters newspapers,
magazines, Internet etc. Written communication has 3 revolutionary stages
called Information communication revolutions.
This communication first emerged through the use of pictographs made in
stones. In the second stage it is been transferred in to papers, wax ad clay
etc. Finally these characters were transferred into electronic symbols and
waves. Written communication helped people to communicate a vast amount of data
for a long period of time.
Oral communication is the one through mouth. It can be a direct conversation,
telephoning, speeches, presentation, discussions etc. Oral communication is
recommended only when a direct interaction is required. It is the most trustful
communication method.
What is Visual Communication?
Communication through visual aid and is described as
the conveyance of ideas and information in forms that can be read or looked
upon. Visual communication in part or whole relies on vision and is primarily presented or expressed with
two dimensional images, it includes: signs, typography, drawing, graphic
design, illustration, color and electronic resources. It also explores the idea
that a visual message accompanying text has a greater power to inform, educate,
or persuade a person or audience.
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| sign board |
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traffic signal
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TYPES OF VISUAL AID
Objects
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| lock |
The use of objects as visual aid involves bringing the actual object to demonstrate on during speech or presentation.For example, a presentation on how to use a lock would be more effective by bringing an actual lock and showing how to open it with a key and lock it back.
Models
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| concept clay car model |
They are representative on another object that serves to demonstrate that object when use of the real object is ineffective for some reason.For example, a small clay model of a car can be shown to provide a hit to the audience about how the actual thing is going to be later own when its in full size.
Graphs
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| different graphs |
They usually to visualize the relation between different quantities. There are many different type of graph such as bar graphs, line graphs, pie graphs, and scatter plots.
Photographs
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| Jhulta Minara Ahmedabad |
Photographs are good tools to make or emphasize a point or to explain a topic.For example, in a class room when the teacher is talking about historic monuments , she can not bring them in class but can show the picture of them.
Drawings/Diagrams
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| diagram |
Drawings or diagrams can be used when photographs do not show exactly what the speaker wants to show or explain. It could also be used when a photograph is too detailed. For example, a drawing or diagram of the circulatory system throughout the body is a lot more effective than a picture of a cadaver showing the circulatory system.
CULTURE MEANING
Culture is defines as the characteristics of a particular person or a
group of people in result of their way of life. It is influenced by everything
like language, religion, custom, habits, music, art, history etc. There are
three layers or levels of culture that are the part of our behavior pattern and
perceptions.
Most obviously the first layer is the one which we get from our parents
and our family members who have it.
The
second layer of culture is the one which represents our identity. It is related
to the society which is called sub culture. For example, in Pakistan we have
many different cultures as we travel from one end to other like Lahore culture,
Sindh culture, Punjabi culture etc. Thus a person from a particular part of
world can be identifiable in a new society due to the influence of subculture.
The third layer of culture is the
universal. These are learned cultures that are shared by all humanity
collectively, no matter where the people live.
PAKISTAN DRESSING CULTURE
Salwar
Kameez traces its origins to the Mongols and was once considered a Muslim Dress. It is the national dress of Pakistan and is
worn by men and women in all four provinces Punjab, Sindh, Baluchistan, Khyber
Pakhtoonkhwa and FATA (Federally Administered Tribal Areas) in the country and
in Azad Kashmir. Each province has its own style of wearing the Shalwar Qameez.
Pakistanis wairclothes range from exquisite colors and designs to the type of
fabric (silk, chiffon, cotton, etc.)
Men's clothing
Men all over Pakistan prefer
wearing shalwar kameez with some additional accessories which include Pakistani
Waistcoat called koti , Achkan a knee length jacket and Sherwani a long coat
with the shalwar kameez or with Churidar Pajama. Khussa is a popular foot wear
with shalwar kameez made from fine leather and embellished with golden and
silver threads, beads and sequins on traditional motifs – Khussa is
traditional,. Men like to wear traditional shawls made of Pashmina or other
warm materials especially in Northern part of the country.
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| Kussa |
Regional clothing
In regional clothing, Balochi people wear
shalwar kameez of thick cloth with very wide shalwar to prevent themselves from
the hot wind of dry Suleiman Range and Kharan Desert. They wear Balochi turban
made of a very long cloth, often in white color to prevent their head from sun
rays. Sindhi people wear shalwar kameez with traditional Sindhi cap and Ajrak
of beautiful designs which are made locally .Punjabi men wear simple shalwar
kameez, Kurta Shalwar and Dhoti kurta according to Punjabi climate. Turban of a
thin cloth is also used with Shalwar Kameez especially in rural areas of Punjab
where it is called Pagri. Khussa is also used with Dhoti Kurta. In
Pashtun dress, people wear traditional Peshawari Chappal in feet and Pakul with
Shalwar kameez. Kashmiri people use Pheran, Shahmina, Shahtoosh and Jamavar
which makes them warm in the cold climate of Kashmir
Dress for kids
Any child could have a taste of their tradition and heritage in a
positive way through attractive traditional clothes. Pakistani shalwar kameez styles are already
introduced to young girls belonging to Pakistani culture. Pakistani Kids Salwar Kameez is available in
different sizes and design patterns. Unlike Indian salwars which are open to
innovations, Paksitani shalwar kameez styles are mostly traditional. For
instance full sleeves are more common while sleeveless salwars are a strict
taboo. These kids’ salwars are available in cotton, georgette, chiffon and
silk.
Party wears in Pakistani Kids Salwar Kameez have interesting and
attractive contents like sequins, beads, zardosi and aari works. These salwar
kameez styles have pastel shades or bright colours. The workmanship is usually
detailed in these salwar suits. Resham works and Mirror works are other popular
forms of embroidery in Pakistani shalwar kameez styles for kids. Just as adult
women do, the young Paksitani girls want their attire to be highly creative
with the finest taste. Anarkali suits are also popular in Pakistani kid’s
salwar kameez patterns.
The fabrics used for Pakistani Kids Salwar Kameez are carefully selected
based on the dye work or embroidery work that is proposed on the fabric. Sindhi
embroidery is very popular in Pakistani shalwar kameez styles for children.
Online sites are a good option to check out the latest in these salwar kameez
styles. Through these online sites, one could make the most satisfied purchase
apart from getting their knowledge enriched about the subject. The exposure is
more and the formalities are easy.
Women's clothing
The most favorite dressing among Pakistani women is shalwar kameez which is worn in different styles, colors and designs especially the front part of kameez is decorated with different styles and designs of embroidery. It is worn with different sleeve length, shirt length, necklines and different types of shalwars like patiala salwar, churidar pajama and simple trouser. Kurta is also worn by women in latest designs. Dupatta is an essential part of shalwar kameez and considered a symbol of woman's respect.It is used with different embroidery designs of Kamdani and Gota.
Pakistani women have variety of traditional
dresses other than Shalwar Kameez but they mostly wear them in special
occasions like Wedding, Engagement, Mehndi and other traditional ceremonies.
Among these dresses Saris are very popular and its each design and color seems
unique from the other e.g. Lehenga Style Sari. Lehenga is another popular dress
which resembles with skirt but a typical traditional dress. Gharara and Sharara
are two resembling dresses which are often used in ceremonies. Farshi Pajama is
an old traditional dress which is worn occasionally. Laacha is worn in Eastern
part of the country; it’s a dress which resembles with Dhoti from its lower
part.
Regional clothing
In regional clothing, Balochi women wear heavy embroided Shalwar Kameez
and Dupatta according to the weather conditions. They wear Kameez full of heavy
Embroided Shisha work. Sindhi costumes have different styles of embroidery and
some women use Ajrak as Dupatta. These women also wear bangles in their
traditional way. Punjabi women prefer light embroidery on simple Shalwar Kameez
or Kurta. Traditional Lacha and Bangles are also used. Paranda is the special
traditional, colorful and unique Punjabi item which is used to tie the hair.
Pathan women wear embroided Kameez with a farak with a heavy Dupatta.
Religious clothing
By women's religious clothing we mean the dressing in which they try to
cover all their body parts except face and hands while going outside from their
home.Mostly women cover their heads with Dupatta or Chadar in outdoors but
religious women prefer to wear Scarf, Burqa or Hijab and wear lose, long and
full sleeve shirts.
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REFERENCE
David Sless (1981). Learning and visual communication. p.187
Kenneth Louis Smith (2005). Handbook of visual communication: theory, methods, and media. p.123. ISBN 978-0-8058-4178-7
http://en.wikipedia.org/wiki/Visual_communication
http://www.livescience.com/21478-what-is-culture-definition-of-culture.html
http://en.wikipedia.org/wiki/Culture#Cultural_change
http://en.wikipedia.org/wiki/Pakistani_clothing#Men.27s_clothing
http://shoaibnzm.blogspot.com/2012/07/pakistani-latest-fashion-dresses.html
http://pakfashiontrend.blogspot.com/2011/05/latest-fashion-in-pakistan.html
http://shyamuel.blogspot.com/
http://www.cbazaar.com/kids-wear-girls/pakistani-kids-salwar-kameez/kb.html
http://www.pakiboutique.com/pakistani-girls-dresses
http://www.utsavfashion.com/fashion/pakistani-mens-clothes.htm
http://en.wikipedia.org/wiki/Achkan
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